Where gear money actually shows up on screen
A spending hierarchy for small productions: why sound and lighting beat a better camera body, when to rent, and the kit decisions that survive contact with a real shoot.
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A spending hierarchy for small productions: why sound and lighting beat a better camera body, when to rent, and the kit decisions that survive contact with a real shoot.
Music videos compress a whole production into one or two days. How to build a schedule that survives playback, company moves, and an artist who arrives at 2pm.